Why Is Fix'd Free?
Why Is Fix'd Free?
Fix'd is free because venues are not where we charge.
Our business model is built around a simple idea: if Fix'd creates enough value for venues, customers, and advertisers, then Fix'd can earn from advertising — not from monthly software fees paid by small businesses.
This is our thesis.
Venues get free loyalty software and pay through the rewards they choose to give their own customers.
Customers get rewards and pay through repeat purchases at the venues they like.
Advertisers pay cash to reach people in relevant, real-world contexts.
Fix'd builds and operates the software, pays the infrastructure cost, and earns from advertisers when the network becomes valuable.
That is why Fix'd is free.
Not because there is no business model.
Because the business model works better when the loyalty software is free for venues.
Free does not mean "cheap"
We know "free" can raise questions.
- Is this a limited version?
- Is there a hidden subscription?
- Is it a free trial?
- Is the product too basic?
- Where is the catch?
The answer is straightforward: the loyalty software is free because charging venues is not the main way we intend to make money.
For a small business, starting a loyalty program should not begin with a software cost. It should begin with a practical question:
Can this help customers come back?
Fix'd is designed to make that easy. A customer visits, scans, earns points, sees progress, claims rewards, and has a reason to return again.
The venue does not pay Fix'd for the software. The venue invests in the customer relationship by offering rewards.
That is a better place for the cost to sit.
Instead of paying a monthly fee just to run a program, the business can spend value directly on customers when those customers return.
The value exchange
Fix'd works only if every side gets something useful.
For venues, the value is clear: a loyalty program without a software fee. The business can reward repeat visits, build habits, and give customers a reason to choose it again without first committing to another subscription.
For customers, the value is also clear: rewards from places they already visit. They are not joining Fix'd because they want marketing messages. They are joining because returning to a venue now gives them visible progress and real benefits.
For advertisers, the value is relevant attention. Not random attention. Not people scrolling somewhere with no context. Fix'd can create access to real customers, in real venues, in real neighbourhoods, around real purchase moments.
For Fix'd, the value is the advertising revenue that can come from that network.
Everyone contributes something.
- The venue contributes rewards.
- The customer contributes repeat purchases.
- The advertiser contributes cash.
- Fix'd contributes the software, infrastructure, and ongoing development.
The model works only when the value created is greater than the cost for each side.
Advertising must add value, not take it away
This is the most important condition.
If we earn from advertisers, the advertising layer has to be handled carefully. Otherwise, it can damage the very thing that makes the network valuable.
The venue's customer relationship comes first.
That means advertising inside Fix'd must follow three rules.
First, it must be non-interrupting.
It should not block the customer from earning points, claiming rewards, or using the loyalty program. The customer came for the venue and the reward. The advertising layer must respect that.
Second, it must be highly contextual.
A drinks brand campaign in venues that sell drinks can make sense. A local offer connected to the neighbourhood can make sense. A sponsored reward that benefits the customer can make sense.
Random advertising does not.
Third, Fix'd must not advertise your competitors to your customers.
If a customer is interacting with your venue's loyalty program, that moment should not be used to send them to a competing café, restaurant, salon, gym, shop, or service nearby.
That would be a short-term way to make money and a long-term way to destroy trust.
And without venue trust, Fix'd has no ecosystem.
Why this is in our own interest
This is not just a promise because it sounds good.
It is also the business logic.
If venues do not trust Fix'd, they will not use it.
If customers find the experience annoying, they will stop scanning.
If there are fewer venues and fewer scans, advertisers have less reason to pay.
So our incentive is aligned with the venue's incentive.
Fix'd can only make money if the loyalty experience remains useful. The advertising layer only works if it supports the ecosystem instead of damaging it.
That is why the product has to be good.
That is why the customer journey has to be simple.
That is why rewards have to be easy to earn and claim.
And that is why any advertising has to remain relevant, respectful, and non-competitive.
A bad advertising experience would not just hurt venues.
It would hurt Fix'd too.
What this means for your business
It means you can use Fix'd without worrying about a software subscription.
You can start a loyalty program, let customers collect points, offer rewards, and build repeat visits without paying Fix'd a monthly fee.
Your cost is the reward you choose to give.
And that reward remains under your control.
You decide what makes sense for your business. You decide whether the reward is a discount, an upgrade, an add-on, a free complement, or something else.
Our job is to provide the software layer and make the system work.
Over time, as the Fix'd network grows, brands and advertisers can support the model through relevant campaigns. But those campaigns must respect the venue, the customer, and the loyalty experience.
They should not interrupt.
They should not confuse.
They should not advertise competitors.
They should add value.
So why is Fix'd free?
Because the venue is not the customer we want to charge.
The venue is where the value starts.
If more venues can run loyalty programs, more customers can earn rewards. If more customers use Fix'd, the network becomes more valuable. If the network becomes more valuable, advertisers can pay to reach people in relevant contexts. That is how Fix'd earns.
So yes, Fix'd is free.
Not as a trick.
Not as a trial.
Not as a limited version.
Fix'd is free because the model depends on creating value first — for venues, for customers, for advertisers, and then for Fix'd.
That is the whole idea.